Problem
Despite having reached no fewer than 3 World Cup finals, the Dutch no longer dare to believe in their team. Across their entire history in the World Cup and the Euros, they have played 10 penalty shootouts and lost 8 of them. It has become a true historical curse for them.
Opportunity
Yet belief changes everything. The 12th Man Phenomenon describes how fans turn belief and support into tangible impact. And it’s the same in crypto markets: when people believe, they buy, and markets rise.
There is even a widely used meme for this online: WAGMI, which stands for “We’re All Gonna Make It.”
Idea
WAGMI is the first crypto meme to become the rallying cry of an entire nation, expressing its belief in its national team.
Problem
Opportunity
Idea
Despite having reached no fewer than 3 World Cup finals, the Dutch no longer dare to believe in their team.
Across their entire history in the World Cup and the Euros, they have played 10 penalty shootouts and lost 8 of them. It has become a true historical curse for them.
Yet belief changes everything. The 12th Man Phenomenon describes how fans turn belief and support into tangible impact. And it’s the same in crypto markets: when people believe, they buy, and markets rise.
There is even a widely used meme for this online: WAGMI, which stands for “We’re All Gonna Make It.”
WAGMI is the first crypto meme to become the rallying cry of an entire nation, expressing its belief in
its national team.
Music Video
We created a song with artists Jonna Fraser and $hirak. It was selected by the team to be played at every World Cup match. Then we turned it into a music video. Since WAGMI is inspired by a crypto meme, we filled it with more than 30 football, crypto, and Dutch memes.
Music Video
We created a song with artists Jonna Fraser and $hirak. It was selected by the team to be played at every World Cup match. Then we turned it into a music video. Since WAGMI is inspired by a crypto meme, we filled it with more than 30 football, crypto, and Dutch memes.
Merch
We created a series of 5 merch pieces inspired by crypto and football internet culture, in collaboration
with 5 Dutch artists, one for each letter of WAGMI.
Merch
We created a series of 5 merch pieces inspired by crypto and football internet culture, in collaboration with 5 Dutch artists, one for each letter of WAGMI.
Shrine
To show their belief, football fans usually place their jerseys or scarves on bronze statues of legendary players.
So we created a statue inspired by a legendary Dutch football meme and placed it on a major square in Amsterdam, where we distributed the merch.
Social
Agency: LePub Amsterdam
Chief Creative Officer: Kika Douglas
Exec. Creative Director: Grace O’Brien
Exec. Creative Director: Sam Rowlands
Exec. Creative Director: Sandrine Le Goff
Copywriter: Tanguy Maimbourg
Art director: Anna Freire
Associate Creative Director: Alejandro Gutierrez
Associate Creative Director: Daniel Vasquez Seoane