YOUR NEXT
RIDE

Bundesministerium für Digitales und Verkehr (Federal Ministry for Digital and Transport)
 
 PROBLEM: With about 2.5 million crashes last year, German roads are not the safest place in the world.
 
TRUTH: We’ve tried telling people what NOT to do. But they don’t seem to be paying attention.
 
IDEA: So maybe we should just encourage them to keep going? We ask them to make the most of the present! (but also show them a little glimpse of the future)

Bundesministerium für Digitales und Verkehr (Federal Ministry for Digital and Transport)

Problem

With about 2.5 million crashes last year, German roads are not the safest place in the world.

Truth

We’ve tried telling people what NOT to do. But they don’t seem to be paying attention.

Idea

So maybe we should just encourage them to keep going? We ask them to make the most of the present! (but also show them a little glimpse of the future).

Problem

Truth

Idea

With about 2.5 million crashes last year, German roads are not the safest place in the world.

We’ve tried telling people what NOT to do. But they don’t seem to be paying attention.

So maybe we should just encourage them to keep going? We ask them to make the most of the present! (but also show them a little glimpse of the future).

Copywriters: Tanguy Maimbourg, Shouvik Mukherjee
Art director: Anna Freire
Mentor: Simon Weyer