Concept
Inspired by the eponymous book by Ben Valenta and David Sikorjak, Fans Have More Friends builds on Heineken’s long standing belief that great social moments start with shared passions. For the first time, the brand brought together its football, Formula 1 and music festival sponsorships under one platform, turning fandom into a catalyst for connection in an increasingly lonely world.
Agencies: LePub Milan & LePub Amsterdam
Global CEO, Chief Creative Officer Worldwide: Bruno Bertelli
Global Chief Creative Officer: Cristiana Boccassini
Global Chief Creative Officer: Mihnea Gheorghiu
Creative Director: Giulia Trimarchi
Creative Director: Gian Marco Panichelli
Social & Digital Global CCO: Kika Douglas
Art Director: Luca Nante
Copywriter: Francesca Marchesi
Junior Copywriter: Tanguy Maimbourg
Junior Art director: Anna Freire