Concept

Adults laugh 15 times per day. Kids do it 400 times. By 29, somewhere between our first tax return and second mortgage, life gets a serious contour. We schedule productivity. They schedule playfulness. Since we’ve taught them everything we know, maybe it’s time they remind us what we’ve forgotten.

Agency: LePub Amsterdam

 

Chief Creative Officer: Kika Douglas

Creative directors: Santi Urso & Khlauss Feldhaus 

 

Copywriter: Tanguy Maimbourg

 

Art director: Anna Freire