The World Health Organization warns that myopia is a growing epidemic, worsened by excessive screen time. Gamers already endure ads to double their rewards—but these interruptions are more frustrating than helpful.

Skip Myopia changes that. It’s the first ad that encourages players to look away, using eye-tracking to reward those who follow the 20-20-20 rule: every 20 minutes, take a 20-second break to focus on something 20 feet away.

Created by 21GRAMS and Brawl Stars, it transforms annoying ads into healthy habits. Players earn double rewards for protecting their eyes, with Gramsy, a helpful in-game character, reminding them to take breaks.