Truth
It’s estimated that 60% of the world’s population has tattoos. Topping the list of most regretted tattoos is someone else’s name, with 31% of men and 24% of women (University of Portsmouth). Getting your boyfriend’s or girlfriend’s name tattooed is one of the dumbest things you can do. If they leave you, you’re really going to be pissed off.
And because of this, you can’t help but think about your ex on Valentine’s Day.
Idea
For Valentine’s Day, Tinder is embracing the global trend of Matching Tattoos, where individuals get tattoos together with a loved one. This way, we’re helping all our users who have their ex’s name tattooed on their arm, chest, ankle, or anywhere else… to alleviate their regret by finding a new lover with the same name.
Truth
Idea
It’s estimated that 60% of the world’s population has tattoos. Topping the list of most regretted tattoos is someone else’s name, with 31% of men and 24% of women (University of Portsmouth). Getting your boyfriend’s or girlfriend’s name tattooed is one of the dumbest things you can do. If they leave you, you’re really going to be pissed off.
And because of this, you can’t help but think about your ex on Valentine’s Day.
For Valentine’s Day, Tinder is embracing the global trend of Matching Tattoos, where individuals get tattoos together with a loved one. This way, we’re helping all our users who have their ex’s name tattooed on their arm, chest, ankle, or anywhere else… to alleviate their regret by finding a new lover with the same name.
Truth
It’s estimated that 60% of the world’s population has tattoos. Topping the list of most regretted tattoos is someone else’s name, with 31% of men and 24% of women (University of Portsmouth). Getting your boyfriend’s or girlfriend’s name tattooed is one of the dumbest things you can do. If they leave you, you’re really going to be pissed off.
And because of this, you can’t help but think about your ex on Valentine’s Day.
Idea
For Valentine’s Day, Tinder is embracing the global trend of Matching Tattoos, where individuals get tattoos together with a loved one. This way, we’re helping all our users who have their ex’s name tattooed on their arm, chest, ankle, or anywhere else… to alleviate their regret by finding a new lover with the same name.
During Valentine’s Day, a new feature on Tinder allows you to only match with people who bear the name of your ex.
– Take a photo of your tattoo with your ex’s name.
– The AI will automatically recognize the name that is inscribed.
– Throughout February 14th, you’ll have this new ‘tattoo matching’ filter that will only show you profiles matching your tattoo.
– Enjoy your dates with Valentin, Valentin, and even more Valentin.
During Valentine’s Day, a new feature on Tinder allows you to only match with people who bear the name of your ex.
– Take a photo of your tattoo with your ex’s name.
– The AI will automatically recognize the name that is inscribed.
– Throughout February 14th, you’ll have this new ‘tattoo matching’ filter that will only show you profiles matching your tattoo.
– Enjoy your dates with Valentin, Valentin, and even more Valentin.
During Valentine’s Day, a new feature on Tinder allows you to only match with people who bear the name of your ex.
– Take a photo of your tattoo with your ex’s name.
– The AI will automatically recognize the name that is inscribed.
– Throughout February 14th, you’ll have this new ‘tattoo matching’ filter that will only show you profiles matching your tattoo.
– Enjoy your dates with Valentin, Valentin, and even more Valentin.
J.LO’S NEXT MATCH? A NEW BEN TO MATCH HER BEN AFFLECK TATTOO.
J.Lo and Ben Affleck, now divorcing, both have each other’s names tattooed. Rather than cover them up, we’re sending J.Lo on Tinder to find new matches with the same names and surprise users.
J.LO’S NEXT MATCH? A NEW BEN TO MATCH HER BEN AFFLECK TATTOO.
J.Lo and Ben Affleck, now divorcing, both have each other’s names tattooed. Rather than cover them up, we’re sending J.Lo on Tinder to find new matches with the same names and surprise users.
INFLUENCERS WILL BE HELPING PEOPLE WITH EX’S NAME TATTOOS FIND LOVE WITH OTHERS WHO SHARE THE SAME NAME.
We’re recruiting people who need our help through
our social media. The participants will then do crazy challenges like something out of a Mister Beast video to see if they’ll ride off into the sunset together or bail!
INFLUENCERS WILL BE HELPING PEOPLE WITH EX’S NAME TATTOOS FIND LOVE WITH OTHERS WHO SHARE THE SAME NAME.
We’re recruiting people who need our help through
our social media. The participants will then do crazy challenges like something out of a Mister Beast video to see if they’ll ride off into the sunset together or bail!
Copywriter: Tanguy Maimbourg
Art director: Anna Freire
Mentor: Yigit Unan