THE MOST OPEN SOCIAL NETWORK
WYYLDE IS A LIBERTINE SOCIAL NETWORK.
PROBLEM: There’s no age limit for adults when it comes to having kinks and wanting to practice libertinage, but the population on dedicated social media is getting older.
SOLUTION: The very principle of a social network is to bring together very different people around common interests. So let’s talk to our new targets where their interests lie, using contextual advertising in their own language.
USP: No matter your kink, you’ll find someone to share it with.
Problem
There’s no age limit for adults when it comes to having kinks and wanting to practice libertinage, but the population on dedicated social media is getting older.
Solution
The very principle of a social network is to bring together very different people around common interests. So let’s talk to our new targets where their interests lie, using contextual advertising in their own language.
UPS
No matter your kink, you’ll find someone to share it with.
Social media
Display
Agency: Steve Paris
Creative Directors: Emmanuel Courteau and Jean-François Bouchet
Art director: Anna Freire
Copywriter: Tanguy Maimbourg