THE MOST OPEN SOCIAL NETWORK

WYYLDE IS A LIBERTINE  SOCIAL NETWORK.
 
PROBLEM: There’s no age limit for adults when it comes to having kinks and wanting to practice libertinage, but the population on dedicated social media is getting older.
SOLUTION: The very principle of a social network is to bring together very different people around common interests. So let’s talk to our new targets where their interests lie, using contextual advertising in their own language.
USP: No matter your kink, you’ll find someone to share it with.

Client

Wyylde is the first social network where you can experience your sexuality in complete freedom.

Problem

There is no age limit for adults to explore and express their desires, yet Wyylde’s audience is aging.

Solution

Showcasing the full range of ways adults can express themselves on Wyylde through contextual advertising in their own language.

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Agency: Steve Paris
Creative Directors: Emmanuel Courteau and Jean-François Bouchet 
Art director: Anna Freire
Copywriter: Tanguy Maimbourg